Advertising Identifier Source Field Information on RUN3TV

Status	Data Layer	Data type	Where is the data coming from	Description	Data Example	GTM Variable	GA4 Dimension	Data Studio	IoT Agent Field Name
REQUIRED	`advertisingId`	text	GUID randomly generated by the IoT Agent	Pseudonymously identifies a device instance	`YML-6570epee1-8612`	`advertisingId`	`advertisingId` User Scope	`advertisingId`	`advertisingId`
to CONSIDER	`n/a`	EPOC unix timestamp	Server adds a creation field for a new client.	Timestamp of the created device	`1630482390`				`createdAdvertisingDT`
to CONSIDER	`n/a`	EPOC unix timestamp	Server updates the field when new records are received	Timestamp of the last activity of the client using the advertisingId. Same as the `lastClientActivityDT`	`1630482390`				`lastAdvertisingActivityzDT`

Status

Data Layer

Data type

Where is the data coming from

Description

Data Example

GTM Variable

GA4 Dimension

Data Studio

IoT Agent

Field Name

REQUIRED

advertisingId

text

GUID randomly generated by the IoT Agent

Pseudonymously identifies a device instance

YML-6570epee1-8612

advertisingId

User Scope

advertisingId

to CONSIDER

n/a

EPOC unix timestamp

Server adds a creation field for a new client.

Timestamp of the created device

1630482390

createdAdvertisingDT

to CONSIDER

n/a

EPOC unix timestamp

Server updates the field when new records are received

Timestamp of the last activity of the client using the advertisingId.

Same as the lastClientActivityDT

1630482390

lastAdvertisingActivityzDT

= not applicable

Status	Data Layer	Data type	Where is the data coming from	Description	Data Example	GTM Variable	GA4 Dimension	Data Studio	IoT Agent Field Name

Status	Data Layer	Data type	Where is the data coming from	Description	Data Example	GTM Variable	GA4 Dimension	Data Studio	IoT Agent Field Name
REQUIRED	`householdId`	String	Server side hashing of the IP address on first time registration.	Hash of IP Address base64 (sha256(IPaddress))	`EHcWBupiWOq/H+WyufcslQgwk+IxJEdowNB00P0MkOc=`	`householdId`	`householdId` User Scope	`householdId`	`householdId`
N/A		Geo	Lookup Service	“Latitude,Longitude”	`“42.5269”;”-82.8841”`				`geolocation`
N/A		String	Lookup Service	Location of the user	`Seattle`				`city`
N/A		Geo	Lookup Service	Zip code of the user	`48082`				`postcode`
N/A		String	Lookup Service	County of the user	`Wayne`				`county`
N/A		String	Lookup Service	State of the User	`Texas`				`state`
N/A		Geo	Lookup Service	Location of the user	`United States`				`country`
N/A		String	Lookup Service	Name of the Internet Service Provider	`Century Link`				`isp`
to be included		EPOC unix timestamp	server creates the value	Recorded timestamp when a new houseid is registered	`1630482390`				`createhouseholdIdDT`
to be included		EPOC unix timestamp	Server updates the field when new records are received	Timestamp of the last activity made by the client having the HouseholdID	`1630482390`				`lastHouseholdActivityDT`
to be included		boolean	CCPA information	Information from the lookup service provides a list of IPs that should not be tracked.	`false`				`dntHousehold`

= not applicable